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Senior UX/UI Designer

Eric Wu

Open to New Job Offers

Hi! I’m a Hong Kong-based Senior UX/UI Designer.

I love finding simple solutions to complex problems.

with skills in…

01

2024
Why Not Fitness

Designing a Streamlined and Transparent Booking System

This project focused on designing a seamless, user-friendly booking system that simplifies complexity, provides real-time feedback, and ensures accessibility for all users.

Booking System

UX/UI Design

Responsive Web

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2020
City University of Hong Kong

Transforming the Digital Presence for a World-Class University

The website redesign project modernized the university’s digital presence, improved user experience, and emphasized its world-class status.

Responsive web

UX/UI Design

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03

02

2022
Ayes

Engaging Users with NFTs and Fashion

NFT

UX/UI Design

Web

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2025
SafeBorrow (self-initiated)

Exploring Visualization in Crypto-Based Loan

Wire-framing

Concept

Application

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2022
Hong Kong Shue Yan University

Combining AI with Martial Arts for Secondary Students

AI

App

Gaming

UX/UI Design

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2023
Anicorn

Combining Technology and Personal Memories

Concept

Mobile App

UX/UI Design

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2024
Locker Toys

Designing a Space for 3D Models and Customization

AR

Mobile App

UX/UI Design

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2024
Art Tech Talks

Bringing Cheeky Fun to Valentine’s Day

Illustration

Marketing

Gaming

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Tools
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Miro.webp
Notion.webp
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Skills & Interests

When I’m not working, you can see me:

  • Volunteering for the Homeless: Spending time with homeless communities has taught me the value of listening and acting with empathy. It’s a reminder that small efforts can make a big difference, and understanding others is the first step to meaningful change.

  • Reading: I’ve always loved books—whether it’s exploring new ideas, understanding different perspectives, or just losing myself in a great story. Reading keeps my mind sharp and my imagination alive

  • Playing Music: Whether it’s strumming my guitar or learning drums, music keeps me grounded and creative.

  • Watching movies: I love anime and films that capture the magic of ordinary moments. They inspire me to notice the beauty in the little things and find meaning in the mundane.

  • Playing football: Football isn’t just a game for me—it’s a lesson in teamwork, consistency, and trust. The best results come when everyone works together with confidence.

Background

My fascination with design started with books. As a child, I’d immerse myself in everything from novels and comics to picture books about dinosaurs and the universe—even the layout of a dictionary fascinated me. I loved how words, images, and layouts could make ideas feel clear and exciting.

This curiosity shaped my love for economics, a field that explores how people make decisions. But instead of pursuing finance, I followed my passion for creating clarity and connection through design. I started as a project manager, and self-learned my way to publication design, discovering how thoughtful presentation can empower and inform.

A few years later, I spearheaded the creation of a digital team at another company, helping others grow while building meaningful connections along the way. Those experiences reinforced what I value most about design—it’s not just about making things look good. It’s about empowering people, fostering understanding, and creating solutions that truly work.

Experience

2021 — 2024

Design Director

2018 — 2021

Digital Design Director

2011 — 2018

Senior Designer

2015 — 2017

UX/UI Designer

Remote

2008 — 2011

Graphic Designer

2007 — 2008

Project Manager

Clients I’ve worked with

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Hello, 👋

I’m Eric Wu

Send me an email, and keep in touch 👍

UX/UI designer with 13 years of experience. Believes great design starts with clarity and enjoys turning complex problems into simple, effective solutions.

2023
Why Not Fitness

Designing a Streamlined and Transparent Booking Experience

Booking System

Web

UI/UX Design

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2022
Ayes

Engaging Users with Blockchain and Fashion

NFT

Web

UX/UI Design

Strategy

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2020
Peak Re

Creating a Strong Brand Identity Through Strategic Design

The website redesign aimed to establish a strong brand identity, aligning with evolving values and ensuring a scalable, user-friendly digital presence.

Responsive web

UX/UI Design

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2016
Event Cinemas

Delivering Adaptive Designs with a Focus on Clarity and Usability

Redesigning Event Cinemas’ website involved transforming a challenging, content-heavy platform into something that was flexible and responsive. By focusing on reusable components and a mobile-first approach, we delivered an engaging and efficient experience that helped streamline cinema-goers’ journeys online.

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Working Together?

Interested in

Contact me
2021
WildAid

Crafting a Trustworthy and Engaging User Experience

Web

UX/UI Design

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2024
Ayes

Enhancing User Experience and Supporting Rebranding

E-commerce

We

UX/UI Design

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2016
Event Cinemas

Enhancing Clarity and Usability through Modular Design

Web

UX/UI Design

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2021
T8

Crafting the Brand Promise of Borderless Finance

Branding

Identity 

Web

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